Advertising

iVillage UK Media Kit

iVillage UK is one of the leading online information networks for women. A pure-play web site for women, it focuses on the issues that matter most to women and offers interactive services, expert advice, information and a vital support network. Content channels include Diet & Fitness, Relationships, Parenting, Pregnancy & Baby, Health, Beauty, Food & Drink, Home & Garden Travel, Money, News & Entertainment, Work & Career and Astrology. At iVillage.co.uk women are not defined by age but by common experience.

iVillage UK is run by iVillage Limited and was launched in December 2000. It is owned by iVillage Inc. (Mansfield, Alison (NBC Universal) formerly listed on Nasdaq: IVIL), established in 1995 and headquartered in New York City. On May 15, 2006 iVillage Inc. was acquired by NBC Universal Inc.

iVillage UK is headed up by a General Manager (Fraser Maclellan), who has five department heads (Sales, Marketing/Business Development, Community, Editorial and Technology). In the UK, iVillage.co.uk is the flagship pure-play, digital brand for the NBC Universal international family. iVillage Limited is registered in England & Wales, with its registered office at Prospect House, 80-110 New Oxford Street, London WC1A 1HB.

Ad Specifications

Welcome to the iVillage ad specs where you can find details on how best to create your online campaign. Below are creative requirements and terms and conditions for successful advertising on our site.

For ad opportunities, general advertising queries or information on rates please contact your sales representative.

For any further clarification of ad specs please contact the ad operations team:

Kariema Beer - Advertising Operations Manager
Tel: +44 (0) 20 7079 6419
Email: Kariema.Beer@nbcuni.com

Standard Formats

Accepted File Types

• DHTML

• Flash

• GIF

• HTML

• Javascript/jscript

• JPEG

Ad Specifications

• Audio must be user-initiated and never automatic.

• Audio insertion into Flash file may begin no earlier than the second frame.

• If audio is used, creative must include an On/Off switch for users.

• All DHTML creative submissions must have an accompanying default graphic that is shown to users who do not have IE 4.0 or higher

• Animation is limited to first 15 seconds, looping is unlimited within 15 seconds. Use animation carefully - Keep animation smooth and fluid, using slow motion and gentle fades. Fast and abrupt motion is highly irritating. Avoid experiences that 'break through' the page or abuse the content.

• Flash Ffiles require an FSCommand or ClickTAG (clickTAG or clickTag format only) to be embedded in the file. For the Click through URL advertisers/agencies should insert "clickTAG" (Do not include Quotes)

• For flash copy not being served through a third party, click tags must be implemented:

  • In Flash, in Actions please insert this action:

on (release) {
  getURL (clickTAG, "_blank");
}

• In order to get this please do the following:

  • In Window -> Actions -> Basic Actions, choose Get URL

  • -> URL: clickTAG -> check Expression box next to this line (Just type in clickTAG, DON'T insert click thru url)

  • -> Window: _blank

  • -> Variables: Don't send

• Both .swf & .fla files required to allow for DART click tracking on all links.

  • Creative must feature a 1 pixel border (gray [#666666] or black recommended, though any colour that clearly distinguishes the ad from the content may be used).

• Click destination URL must open into new browser.

Rails

Rich Media Advertising

The above represent iVillage’s general specification parameters which all submitted third party served rich media must conform to. Specific creative build specifications must be provided by your third party rich media vendor. All expanding rich media running on iVillage must be Third Party Served.

 Panel User Control

1.     Mouse Over (or click) to Open/Mouse Off to Close 
        When a user passes a mouse over the creative, the panel expands; the panel retracts when the mouse is removed. 

2.     Close Button
              a.     Panel or display ad must feature a close button (16pt font: “Close X”) that closes the panel with a user’s click.

Other Specifications

Creative must feature a 1 pixel border (gray [#666666] or black recommended, though any colour that clearly distinguishes the ad from the content may be used).

Animation and Looping Limit: Allowed ; Duration: 15 sec, Loop Limit: Unlimited, Video Duration: 30 sec 

Audio

Available on user click or mouse-over. Off by default. 

If initiated by mouse-over:

There must be a one-second delay.

Audio must cease when user mouse’s off creative.

Audio mute button control required.

Allowed on user click only; Duration: 30 sec 

Video

Host-initiated video may be used in any portion of the experience.

Video duration: 30 seconds max.  Replay allowed with user initiation.

Stop and Play button controls required.

Companion audio may be included with video (see audio specs above).

N.B. If using Video Streaming the following rules apply

Video Streaming (Non User Initiated)

Artwork Specification:

• Initial ad loaded in - 39k

• Total maximum video file size: 40k

• Host-initiated Audio, Start/Stop & Volume On/Off controls required

Video Streaming (User Initiated)

• Click to play button must be present at all times

Artwork Specification

• Initial ad loaded in - 39k

• Total maximum video file size: 2MB

• Host-initiated Audio, Start/Stop & Volume On/Off controls required

Animation

Animation is limited to 15 seconds maximum duration.

Unlimited looping within 15 seconds maximum duration.

Certified Rich Media Vendors

• Atlas Rich Media - http://www.atlasrichmedia.com/index.php?page=formats

• DoubleClick  - http://www.google.com/doubleclick/advertisers/richmedia.html

• Eyeblaster – Mediamind - http://www.mediamind.com/content.aspx?page=Ad_Formats

• PointRoll - http://showcase.pointroll.com/showcase.html
• Flashtalking - http://www.flashtalking.com/video.html#ad_formats_functionality
• Eyewonder
•  Unicast

Newsletters

• 120x600 or 160x600 and 300x250 placement

• All Newsletters are sold based on subscriptions

• A click command must be provided with all creative for newsletters

• NB: We only run GIF creative in all our newsletters - we do not accept Flash files.

Competitions

Competition details

• The competition will run for one month and will be promoted on the iVillage competitions area homepage

• Further media and promotion will be agreed with your iVillage sales representative

Assets required

• Competition main text: 250 - 300 words maximum plus competition question and 3 answers (one which needs to be the correct answer and ideally the answer found in the copy).

• Image sizes (must be sent as compressed jpegs or gifs)
  Logo - 300x100 pixels
  Main image - 635x450 pixels

• iVillage Terms & Conditions - these are mandatory and must be completed in order to go live on the iVillage site

• Please be aware that all media must be received in the correct sizes and format in order for the competition to meet agreed deadlines: delays and charges may incurred if the exact types are not received

Timings

• Two weeks from booking to live date

Advertorials

Advertorial creative is due 2 weeks before the start date

• Creative: 600-800 words, max 4 images (150x150px)

• File size: 5k

• Formats accepted: Images - .JPG, Logo (url optional) - high res .JPG