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9 cult beauty classics
Whether it's a celebrity favourite or simply an outstanding performer, certain beauty products are so coveted that people will go to great lengths to get hold of them, from sitting on a waiting list to selling their personal belongings. Andrew Gerrie, CEO of pioneering cult brand Lush comments: 'Achieving cult status is intriguing. Many customers strive to be different, and like to know that what they are buying is out of the ordinary and ahead of its time. Because Lush is not in every shopping mall and high street, our customers have to go slightly out of their way to get to us. The mix makes for a fan base who are really in the know - hence the cult status.'
Jo Malone Vitamin E Gel, £60 (020 7720 0202)
Vitamin E Gel started out as a product that skincare guru Jo Malone made up herself for her facial clients, who subsequently begged her to make it available to buy. Since then the product has been a bestseller, selling out frequently and promoting huge waiting lists in the past.
Cult status rating: 8
Aveda Shampure Shampoo, £8.50 for 250ml (01730 232 380)
Aveda's top-selling product since it launched in 1989, Shampure is fortified with Morikue protein, an ingredient derived from Brazil nuts which have been consciously collected to help preserve virgin rainforests. Gently formulated and suitable for all hair types, it's infused with a calming mix of 25 pure flower and plant essences.
Cult status rating: 7
Ruby & Millie Lip Gloss, £11 (available from larger Boots stores nationwide)
This lip gloss started the obsession with twist-up applicators. Ruby & Millie worked with Mitsubishi to create the mechanism, and many imitators have copied the design since the original launched. And it seems as though celebs can't get enough gloss either - Angelina Jolie wouldn't walk down the red carpet at the BAFTA's without it.
Cult status rating: 8
John Frieda Frizz-Ease Serum, £5.95 for 50ml
Apparently, one bottle of Frizz-Ease Hair Serum is sold every 16 seconds in the UK, and this can't-live-without product for unruly, kinky, frizzy or processed hair is also loved by the A-list, including curly girl Nicole Kidman.
Cult status rating: 7
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