2. It's good to talk

If there's someone off camera to talk to this can help to calm nerves and create a more natural image.

Looking away from, and then back to the camera helps take the mind off the scary shoot. A good photographer will chat to his/her subject and help them feel at ease, and if that doesn't work, a cheeky half might do the trick!

Pictured: Clothes and accessories from a selection at New Look