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Keep your coloured locks luscious and healthy with the Dove Colour Care range

Did you know that 59 percent of women in the UK colour their hair, but two thirds are using haircare products that are not specifically suited to their hair type?

We've come along way since the harsh toxic ingredients of yesteryear, with some effective chemical-free dying products now on the market. Nevertheless if you are one of the 59 percent who likes to experiment with hair colour, you will need to take aftercare precautions to ensure you maintain its beautiful colour and condition.

What is not so commonly known is that different colouring processes require specific types of aftercare: Lightened hair can be prone to dryness, while darkened hair tends to be vulnerable to breakage and split-ends.

The haircare experts at Dove have developed two new Colour Care ranges to cater for this need: one specifically tailored to nourish darkened tones and the other to provide lighter locks with the protection they need - all the while keeping your hair in great condition without weighing it down.

The Colour Care ranges consist of:

For darkened hair:

• Dove Colour Care Reviving Shampoo: It contains unique Dove moisturisers and the gentle formulation cleans your hair while helping to maintain its natural proteins. Can be used daily to wash and care for your hair.
• Dove Colour Care Reviving Conditioner: Its light and caring base provides deep down nourishment and helps protect against breakage and split ends without weighing your hair down.
• Dove Colour Care Intensive Conditioning Milk: A unique leave-in product that can be applied to wet or dry hair. Its special blend of conditioners smoothes damaged tips, leaving hair soft, supple and easy to style. Use before styling to help provide extra protection.

For lightened hair:

• Dove Colour Care Reviving Shampoo: It helps to protect your hair with caring amino acids and special innovative polymers which work hard on damaged fibres to leave them super-soft, smooth and supple. Gentle enough to be used for every wash.
• Dove Colour Care Reviving Conditioner: Its delicate balance of conditioners leave hair easy to detangle and more manageable.
• Dove Colour Care Intensive Conditioning Mask: The unique Dove moisturisers and active ingredients penetrate the hair, to hydrate and smooth down the cuticles leaving hair looking cared for. Can be used as often as needed to give an extra level of care to distressed locks.

So whatever shade you choose, give your locks the best aftercare treatment and see the rich hues shine through with hair that is soft and lustrous.

The Dove Colour Care range is available now in all major retailers nationwide. For more information go to www.dovecolourcare.co.uk

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