happy woman Studies at the International Dermal Institute have shown that 59 per cent of women over the age of 18 rank dry, dehydrated skin as their main concern during winter. So if your skin starts to misbehave when the weather turns, our essential tips will ensure you are prepared for the onslaught

Surface matters

'Exfoliation will buff away the dead cells that might otherwise dull our complexion,' explains skincare guru Bharti Vyas. 'The very act of removing this redundant top layer appears to stimulate cell production lower down in the epidermis.

'However, although any skin will benefit from gentle weekly exfoliation, take care as over-enthusiastic scrubbing can undermine the skin's barrier function.'

Try a soft facecloth or flannel as a DIY alternative to a facial scrub, although avoid using one with a harsh, scratchy surface. After cleansing, massage gently to loosen any dead cells on the skin's surface. If skin is especially dry, massage a little cream cleanser onto damp skin, then massage with your facecloth.

Become richer

A few adjustments to your skincare regime will pay dividends when its cold.

Hannah Cowell, skincare manager at U.R Beautiful, Kingston-upon-Thames, says: 'Swap your foaming or liquid cleanser for a luxurious cream version, which will feel richer while nourishing and balancing the skin.

'Most peoples' skin demands a richer moisturiser during the winter months but you need to choose the right one for you – just because a product is creamier or more expensive, doesn't necessarily mean that it's more effective (see our expert tips below for ingredients to look out for).

Hannah Cowell says: 'A hydrating serum used underneath your moisturiser will penetrate deep into the skin, nourishing the bottom layer of cells so when they come to the surface they will be hydrated, plumper and brighter.'

Sun protection is not just for the beach – the UV rays that can cause lines and wrinkles are in the atmosphere 365 days of the year. So if you are concerned about premature ageing, invest in a moisturiser that contains sunscreens or UV filters.

ivillage uk

Winter-proof your skin

Surface matters

Become richer