Although we all know too much sun is a bad thing, we still covet the golden glow of a suntan. There's just something undeniably appealing about skin that has a healthy hue. To keep your tan without sacrificing your skin, fake it with bronzing products that mimic the sun's effects.

When choosing a bronzer, make sure it doesn't appear too orange or frosted. A little shimmer goes a long way; too much shimmer can make skin look unnatural and harsh, especially mature skin. Never go more than two shades darker than your natural skin tone; bronzers are meant to warm your skin, not colour it.
Keep your make-up simple. If you are using a bronzer, don't apply a coppery eyeshadow and lipstick. You don't want your entire face awash in a sea of bronze. Instead opt for contrasts that enhance skin tone. Simplify eye make-up with a warm brown or black liner and a few coats of mascara. On your lips, use sheer, clear colours such as corals, reds or russets.
When using bronzers, apply little or no foundation. Keep colour as natural as possible. Too much foundation can leave your bronzer looking 'muddy' and artificial, ruining the effect. If you feel you need foundation, try a tinted moisturiser or sheer finish make-up instead.
Powder bronzers are best for oily complexions. If your skin is dry or you like a dewy finish, choose a cream, stick or gel to achieve your colour.
When applying a powder bronzer, it's important to have the right brush. A wide, fluffy powder brush is your best bet. To begin, dip the brush into the colour and tap it on the back of your hand to remove any excess. Apply colour to the areas of the face the sun would naturally hit: cheeks, forehead, chin and the bridge of the nose. Blend well. For lighter complexions, follow with a touch of pink or rose blush on the apples of the cheeks for a natural-looking flush.
Cream, stick or liquid bronzers should be applied using your fingers. First apply the bronzer and rub fingers together to even the colour. Then dab the bronzer onto the apples of your cheeks and blend using circular motions. Work the colour back toward the hairline. Leftover colour can be dabbed onto the bridge of the nose, forehead and brow bones to warm the rest of the face.
The best rule of thumb for bronzing is to start light and build colour slowly. If you happen to accidentally over-bronze, either use a dry cotton pad to wipe some off or dust your face with a little loose powder to lighten the colour.

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The golden rules of bronzing