Choosing the perfect perfume

Jason Zemmel, perfume expert and founder of discount perfume shop,halfpriceperfumes.co.uk offers his advice on how to choose the right perfume for you

Choosing a perfume

The scent you wear communicates much more about you than the label you're wearing. Perfume has the power to affect your confidence levels, how you perform at work and how attractive you feel.

There are many things to consider when choosing a new perfume:

Key ingredients help release certain feelings in people when they smell them. Spicier fragrances like musk are said to arouse sexual feelings and vanilla is also believed to be an aphrodisiac. In contrast, fruit and floral scents are perceived as calming, fresh and sensual.

Never assume that because a perfume smells good on your friend it will smell exactly the same on you. Everyone's skin reacts differently and therefore produces different smells.

Always spray a new perfume onto your skin rather than just sniffing the bottle, as it changes when it comes into contact with your skin. Leave it to develop for about 10 minutes before deciding if you like it. Don't test more than three or four fragrances at once. Your sense of smell will become confused and they will blend together.

Fresh, floral and fruity fragrances are good choices for the summer, whereas spicier and warmer scents are more suited to the colder months.