The twice-daily ritual of cleansing, exfoliating and moisturising can actually make or break your quest for brighter skin. The lack of balance with the right level of moisture can interfere with the enzymatic panoply of the surface, so foreign particles are not eliminated and skin may produce excess melanin or alter its distribution. Daily exfoliation is also crucial to great looking skin because it helps remove the build up of dead surface skin cells, which can make dark spots look even darker.