Comfort Pure's the best choice for babies' soft skin
Comfort Pure can keep fibres smoother so clothes feel soft and gentle against the skin. By not washing clothes in fabric conditioner, the fibres can start to tangle and bobble. It's dermatologically tested and hypoallergenic.

Comfort Pure Concentrate
Ready to use Comfort concentrate is great value - its rich formula gives you more washes than a 2 litre regular bottle. Simply use the no-mess cap to dose straight into your washing machine.

Top tips and advice
Comfort Pure has loads of tips and advice for you and baby, here are some to get you started:

• It's really important to make sure your child's body temperature is kept at the right level. As a rule of thumb, your baby should wear just one more layer of clothes than you do.
• As we all know, a comfy baby is a happy baby. If you have an item of clothes with lots of fiddly fastenings, why not stitch a strip of Velcro underneath, so you can retain the smart look without the hassle of coping with lots of buttons.
• When people offer you second-hand baby clothes, accept them. Babies grow out of clothes very quickly. You can get hold of second-hand baby clothes via NCT's nearly new sales.
• Don't bath your little one too often, as water can dry babies' skin. Two or three times a week is fine.

Ask the experts
Comfort Pure is the only fabric softener working with the National Childbirth Trust and its research into skincare is supported by the British Skin Foundation.

For more information, reassurance and advice on Comfort Pure and skincare, talk to our dermatological specialist nurse. Just call our Comfort Careline on 0800 776647