Sensitive skin

As a parent your main concern is that your little one is happy and healthy, so sensitive skin and baby skin problems like eczema can leave parents, particularly new parents, feeling anxious and stressed. According a recent survey by Comfort Pure 89% of parents are concerned about their baby's sensitive skin, but 67% don't know why baby's skin is so vulnerable. Indy Rihal from the British Skin Foundation explains: "Babies' skin begins thin and delicate and thickens as the baby grows older. It is physically fragile and prone to irritation"

Because babies' skin is more sensitive and easily irritated compared to adults' you need to take special care, Indy Rihal recommends:

• Keep the skin clean by bathing you baby regularly
• Choose clothes that are comfortable and don't cause overheating and friction. Natural fibres allow the skin to breathe, for example, cotton
• Never leave a wet or dirty nappy on for longer than necessary. Doing so can cause nappy rash and irritate the skin
• Baby wipes are safe, but if they seem to irritate the child's skin, stop using them

It's a good idea to choose any products you use on your baby's skin, clothes or linen carefully, selecting products specially designed for babies' sensitive skin where possible.

Including a fabric conditioner in your clothes wash can soften the scratchy fibres of fabrics leaving clothes feeling softer against sensitive skin. Comfort Pure fabric conditioner is specially designed for your baby's delicate skin, it's hypoallergenic and dermatologically tested, plus its skincare research is validated by the British Skin Foundation.

While all babies have sensitive skin, other skin problems like eczema are also common. Eczema is characterised by dry, itchy, red and cracked skin. Most babies grow out of eczema by the time they are 12 months old, but if you are concerned about your baby?s eczema you should visit your GP, but there are a few things that you can do at home that might help as Indy Rihal of the British Skin Foundation explains:

• Harsh soaps and cleansers can dry out a baby's skin, making it more prone to eczema
• If your baby has eczema, it is very important to apply an emollient (moisturiser) every day to help protect the skin and prevent it from drying out. Ensure that it is simple and fragrance-free to avoid irritation.
• If your baby has dry skin use unscented emollients at bathtime
• Keep your home dust-free and well ventilated
• Wool keeps the body warm, but can irritate some children's skin, especially those with eczema. It is best to wear a light cotton garment underneath.