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Packing a lunch

continued from page 2
Fruity tubes
Forget the classic pot of yoghurt – only tubes, choobs or frubes will do. To adults, repackaging yoghurt in plastic tubes is a cynical marketing ploy; to kids, it’s a fun and funky new way to serve a boring fruit yoghurt.

Yoplait Petit Filous Frubes 9/10
Price: £1.19 for 9 x 40g (approx 13p each); suitable for home freezing
Nutrition: Made with real fruit purée; no artificial colours or sweeteners
Results: Great value fromage frais that got a big cheer from the children. ‘I’d enjoy Frubes more than a pot of yoghurt,’ agreed one fan. The unusual tubes, which arguably use less packaging than a set of equivalent size yoghurt pots, come in three flavours: peach, strawberry and forest fruits. Some struggled to open them and a splattered sweatshirt and tablecloth resulted. The ‘No spoon, no mess’ promise on the box was contested by parents; Frubes are, apparently, unpopular with teachers, too. Also available in a chocolate and toffee six-pack.

Yoplait Wildlife Choobs 8/10
Price: 98p for 6 x 40g (approx 16p each); suitable for home freezing
Nutrition: Made with real fruit purée; no artificial colours or sweeteners
Results: Marginally more expensive than the Frubes but with nicer packaging. All the children adored these yoghurts. Each purchase supports the charity Conservation in Action, if you like to consume with conscience. The Wildlife brand is also available in traditional pots and there was much relief that both tubes and pots included a joke.

Munch Bunch Squeezy Pot Shots Fromage Frais 7/10
Price: £1.19 for 6 x 40g (approx 20p each)
Nutrition: Made with whole milk and real fruit purée; no artificial colours, flavours or preservatives
Results: The vibrant packaging, featuring Rozzy Raspberry, Sally Strawberry and Andy Apricot on the pots, provoked a stampede. A twist-and-tear opening was managed by all and ‘best so far’ was the verdict of several jurors, even though the yoghurts are aimed at a very young market (suitable for babies aged four months and up).

Yoplait Wildlife Yo-To-Go Yoghurt 5/10
Price: £1.74 for 6 x 90g (approx 29p each)
Nutrition: Made with real fruit juice; no artificial colours or sweetenersResults: Proved more appealing to the older children, who weren’t put off by the size (at 90g, these yoghurt ‘pouches’ are over twice the size of the tubes tested). The pouches come in just strawberry and raspberry flavours. The ‘ideal for car journeys’ claim was strongly contested by parents.

Kellogg’s Real Fruit Winders 3/10
Price: 29p per roll
Nutrition: Made with 60% fruit
Results: Not a yoghurt, but a fruit product in a league of its own. A paper backing is unwound to dispense an elastic-like strip of sickly foodstuff available in either strawberry, blackcurrant or orange flavours and supposedly containing 60% fruit. Parents disliked the fact that the Winders purported to be fruit but visually bore no relation to it. The children were split between those who loved them and those who just couldn’t cope with the concept.



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