Finding a farmers market

‘By doing the markets we are in contact with the customer and have started to understand what they really want. Thanks to their feedback we have planted five new varieties of fruit this year,’ says David. ‘In fact, we are selling to people exactly what the supermarkets were telling us they didn’t want!’

There is little doubt that farmers’ markets are one of the more positive things to happen to farmers in recent years. In some instances they have provided a lifeline. Last year, a business report by the NFU on farmers’ markets* said that for many the main reason farmers attended the markets was to secure vital extra income during the farming recession. More markets are planned. But now, more than ever, they need your support.