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On a quest to bring families closer

There's nothing quite so rewarding as getting creative with the kids. With Betty Crocker's baking mixes, you needn't be a culinary genius to get the family baking, so you and the kids can relax and have fun together in the kitchen

Easy home baking for all the family

Betty Crocker baking mixes enable parents and children to share in the delight of producing wonderfully light, finger-lickingly good cakes, cookies, brownies and muffins whilst working together at the same level.

Why? Because Betty Crocker mixes contain everything you need to get a head start in baking. So when seven-year-olds and upwards are keen to cook, and you're eager to share their first culinary experience with them, this is the perfect place to start.

You won't have to worry that they'll need to use sharp knives or that you'll have to provide a cookery masterclass. The pride on their faces when they present a treat that is both attractive and delicious will make you want to repeat the experience again and again - and because the mixes contain everything you need aside from a couple of easy ingredients such as an egg and a little water or oil, there's no real or time effort involved!

The name Betty Crocker has become synonymous with easy, successful home baking. There are few things as enjoyable as putting something scrummy together, confident that it will turn out beautifully. If you've ever pronounced yourself unable to make a decent cake, bring Betty Crocker on board and discover how wrong you were.

Add to this the fact that you will have begun to engender a love of cooking in your children, as well as enjoying family time together, and what are you waiting for?

So-simple baking for life

At www.bettycrocker.co.uk you'll also find a whole host of great tips and ideas for cooking with the kids, including ideas for rustling up a super family picnic and making Mother's Day extra special. Just one weekend's baking session the Betty Crocker way can also provide enough lunchbox treats to last a week, as the finished results will keep in the fridge for up to six days, or in the freezer for up to six weeks. To add that special touch to lunchboxes, choose from Betty Crocker Brownies in Chocolate Fudge or Caramel flavours - and the Muffins - available in Chocolate Chunk, Blueberry, Baked Apple and Strawberry.

Keep a supply of Better Crocker mixes in your store cupboard and you'll always have a great way to spend one-on-one time with your kids on hand that you'll both want to do again and again.

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