First traffic figures for leading online community clearly demonstrate the growing number of female net users in the UK.

March 7th 2001: iVillage.co.uk, the 24-hour online resource and community for women, today announced traffic figures that significantly surpass predictions. iVillage.co.uk reached 343,595 unique visitors in the last 30 days, double its initial targets, making it one of the top women's websites in the United Kingdom.

Such impressive growth is not only attributed to the uniqueness of the iVillage.co.uk offering, but also to the ever-increasing number of women using the internet. Latest research from analysts Continental Research reveals that there are now more than 8.61million female net users, with over two million women joining the internet revolution last year. Of Britain’s 21 million Internet users, 41% of those are now women, an overall increase of 35% since 1999.

Hillary Graves, Managing Director of iVillage.co.uk said, "Today’s announcement sends out a strong message to advertisers. Women are changing their media habits and becoming one of the fastest growing Internet demographics in the UK. This data, combined with explosive traffic in our first three months, makes iVillage.co.uk a powerful vehicle for marketers to reach women."

Of the 343,595 unique UK users to iVillage in the past 30 days, 222,070 went straight to ivillage.co.uk and 121,525 visited iVillage.com. Visitors to the UK site generated an average of eight page views per visit, with the average viewing time at 11 minutes per visit, indicating strong stickiness.

"Having only launched in the UK in December 2000, iVillage is already demonstrating its ability to lead the women’s market," said John Browett, CEO of Tesco.com, which is a joint venture partner in iVillage UK.

"60% of the total online population will be female by 2005, so clearly iVillage UK, with its relevant content and strong community, is well-positioned to capitalise on its early lead."

(Source: DART 30-Day Reach Reports)
(Source: DART Site Statistics)
(Source IBM SurfAid)