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iVillage Limited (www.iVillage.co.uk) is the leading online information network for women. It focuses on the issues that matter most to women and offers interactive services, expert advice, information and a vital support network.
Content channels include Diet & Fitness, Relationships, Parenting, Pregnancy & Baby, Health, Beauty, Food & Drink, Home & Garden Travel, Money, News & Entertainment, Work & Career and Astrology.
Unlike any other women's online proposition, iVillage.co.uk uniquely uses its burgeoning community to power its content.
Our mission statement
iVillage inspires and empowers women with trusted information and practical advice. It is a place where women don't just read about how to get the most out of life, they help each other do it. With accessible, intelligent content, addictive interactive features and a welcoming and supportive community, iVillage is a pioneering and constantly evolving resource for women at every stage of life.
Leadership in a crowded marketplace
The combination of iVillage's compelling content, community and targeted marketing activities, has enabled iVillage UK to quickly establish itself as a market leader in the women's online marketplace. iVillage UK has a monthly audience of 3,496,759 1 and 35,124,109 million monthly page views2 - and continues to grow.
iVillage UK: a powerful marketing platform
iVillage attracts people who are looking to change their lives and make their lives better. It means iVillage is well placed to offer effective and interated advertising and sponsorship opportunities. Being in an environment where people are at their most passionate means that advertisers and partners can make a 'high impact' impression.
Solid Heritage
iVillage.co.uk is run by iVillage Limited and was launched in December
2000. It is owned by iVillage Inc. ([Mansfield, Alison (NBC Universal)]
formerly listed on Nasdaq: IVIL), established in 1995 and headquartered
in New York City. On May 15, 2006 iVillage Inc. was acquired by NBC
Universal, Inc. iVillage Limited is registered in England & Wales
(No.3837269) with its registered office at Prospect House, 80-110 New
Oxford Street, London WC1A 1HB, and currently operating at 19 Bolsover
Street, London, W1W 5NA. VAT registration no. GB 858 6974 49.
iVillage is "the Internet for women" and consists of several online and offline media-based properties that seek to enrich the lives of women, teenage girls and parents through the offering of unique content, community applications, tools and interactive features.
Average monthly page views for iVillage.com and its affiliate Web sites ("The iVillage Network") totaled 362 million for the quarter ended December 31, 2005. In January 2006, according to comScore Media Metrix, The iVillage Network ranked 41st among the top 100 Web and Digital Media properties with approximately 14.5 million unique visitors in the United States and had an average reach of approximately 8.5% of the total online population and nearly 11% of women 18+ online. Also, according to the same report, The iVillage Network was the number one "women's community site" and the number four "community site" overall on the Web.
For more information about iVillage, visit www.iVillage.com
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1,2 ABC ELECTRONIC, January 2006
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