Chick it Out - iVillage.co.uk Celebrates Our National Bird.

London - November 7 2001; For the past six months, 'chicken' has been the 3rd most popular search word at www.iVillage.co.uk, ranking only below perennial favourites 'sex' and 'woman'…but vastly outstripping pregnancy, pasta, and oral sex. It's clucking scary, but true. To find out more about our obsession with chicken, we've launched the first annual iVillage Chicken week

It's our favourite choice for dinner - whether roasted with potatoes for a traditional Sunday lunch, or skewered and spiced in our new national dish: chicken tikka masala. So let's hear it for the humble Gallus domesticus.

To show our appreciation of this most versatile of ingredients, the UK's most popular website for women, iVillage.co.uk, invites you to spend the week celebrating the joys of chicken.

Our Food Editors have assembled articles, recipes and the ultimate gustatory quiz, the Chicken Challenge, sure to test even the most assured domestic goddesses among us.

Special features of Chicken Week include:

• Chicken Around the World
• Celebrity Chickens
• Chicken in a Hurry
• The Chicken Challenge
• How to Roast a chicken, and
• Recipes for Chicken Soup… perfect as we tuck into winter

Find out more, go chick it out!