Pantene Advertorial

A recent survey* revealed that 7 out of 10 women in the UK suffered with at least one sign of unhealthy hair. These hair horrors included flat hair, split ends, dull hair, hard to manage hair, damaged, rough hair, fragile hair and flyaway hair.

So how does hair lose its healthy look and vitality? In an ideal world, our hair would be manageable, glossy and strong enough to be able to withstand constant styling, the environment and chemical processing. However, the reality is that over time the stress factors of modern life can wage war on our hair, causing its healthy look to diminish

Recognising that 68% of women in the UK believe that the appearance of their hair is important in making a good first impression, Pantene Pro-V have formulated criteria to assess the condition of the hair - 7 Signs of Healthy Looking Hair, which are as follows:

Shine
Manageability
A lack of flyaway and frizz
Smoothness
Strength
Volume and strength
A lack of split ends

The way in which we care for our hair can (literally) make or break the way it looks and feels,