A recent survey* revealed that 7 out of 10 women in the UK suffered with at least one sign of unhealthy hair. These hair horrors included flat hair, split ends, dull hair, hard to manage hair, damaged, rough hair, fragile hair and flyaway hair.
So how does hair lose its healthy look and vitality? In an ideal world, our hair would be manageable, glossy and strong enough to be able to withstand constant styling, the environment and chemical processing. However, the reality is that over time the stress factors of modern life can wage war on our hair, causing its healthy look to diminish
Recognising that 68% of women in the UK believe that the appearance of their hair is important in making a good first impression, Pantene Pro-V have formulated criteria to assess the condition of the hair - 7 Signs of Healthy Looking Hair, which are as follows:
- Shine
- Manageability
- A lack of flyaway and frizz
- Smoothness
- Strength
- Volume and strength
- A lack of split ends
The way in which we care for our hair can (literally) make or break the way it looks and feels,
Luckily Pantene Pro-V's Smooth and Sleek care and styling range is here to help. Pantene Pro-V Smooth & Sleek products contains a high level-multi ingredient conditioner system, powerful enough for great smoothing and manageability. The range also contains a clever polymer to kick start the smoothing process whilst hair is wet.
Pantene Pro-V Pro-V's philosophy is that the right caring hair care regime is key to hair that looks and feels healthy.
The Pantene Pro-V 10 Day Challenge
Pantene Pro-V has also determined that four signs of healthy-looking hair (shine, Manageability, No Flyaway/Frizz and Smoothness) can be seen, tested and improved in the short term. Plus you'll also be helping to prevent any split ends and a lack of volume and improving hairs resilience in the long term.
To see the proof for yourself, Pantene Pro-V's 10 Day Challenge consists of four simple tests that you can do at home Test your hair with your current product, then switch to the right Pantene Pro-V care regime for your hair type, try the tests again 10 days later, and see how healthy looking and improved your hair is. (Register now)