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Baby shows: are they worth it?

by Kirstin Crothers
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Workshops and fashion shows
I did not get into any of the workshops, though I did take advantage of the resident expert at the BBC stand. She had given a talk earlier in the day and said that she was not sure how much of it the audience could take in, given the frenetic atmosphere of the show. Parents with children on their laps are unlikely to be the most attentive of listeners and even those who are not distracted are unlikely to get in-depth information in this environment.

The fashion shows and activity demonstrations likewise suffered from having an inattentive and moving audience - it was hard to watch when the people in front of you were constantly shifting around. Having said that, I was amused by the patently fake bumps the 'pregnant' models were wearing.

Room for improvement
The show probably could have done with a play area for bigger kids, some of whom were getting fairly grizzly by the afternoon. The PlaySkool space, whilst admirably filled with toys was not suitable for boisterous play or running around. Also a waiting area for bored dads to escape to might have been useful (though there was a busy bar!). Whilst the central aisle was nice and spacious, even in the afternoon the side aisles remained too narrow and crowded. But these are minor quibbles, and as this is the first time the Baby Show has been run by Clarion Events, I am sure we will see improvements in years to come.

The next baby shows are:

  • 30 May-1 June 2003 in Birmingham
  • 17-19 October 2003 in London (Olympia)
More information
www.babyshow.co.uk


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