| Finding the formula for formula
In the UK, the infant formula and follow-on market is worth £165 million a year, but at what price our children's long-term health? Emma Hall investigates Current UK legislation specifies minimum and maximum levels for the energy, protein, fat, carbohydrate, vitamin and mineral content of formulas. It also specifies which nutritional substances and food additives are approved for small babies. The biggest mass uncontrolled trial ever
The safer and closer to breast milk that manufacturers can claim formula milk is, the better it will sell. Nobody wants the kind of bad publicity faced by manufacturer SMA Nutrition last summer, when a case of infant botulism was linked to one of its products. The organic alternative
Despite the reassurance of the organic tag, these products are no closer to breast milk than ordinary formula. The Department of Health refuses to recommend one formula over another, and takes the official stance that all formulas have a similar composition. Impressing the medics
Every innovation in formula milk is designed to bring it closer to breast milk. Recent developments include the addition of taurine (an amino acid found in breast milk); fortification with nucleotides (one of the building blocks of DNA); and an adjustment in mineral levels to emulate more closely the absorption and retention levels seen in breast-fed babies. There has also been an improvement in the fatty acid content, which plays an important role in an infants mental and physical development, particularly the eyes and nervous system. Some parents may be put off to hear that the newer fatty acids come from sources such as fish eyeballs. The arrival of the 'Frankencow
It couldnt be long before genetic engineering found its way into breast milk manufacture, and 12 cows in Virginia, USA, have been genetically engineered to produce a human breast milk protein. The resultant milk may also carry the Holy Grail of formula some antibodies. Although how these would survive the three- or four-year shelf life of the average formula is hard to understand. Besides, the idea of Frankencows will be a difficult psychological image for marketers to sell to anxious parents. New recommendations
However, the government budget for promoting breastfeeding is a tiny fraction of the promotional budgets of the main baby milk manufacturers. The trouble is no one makes much money out of breastfeeding you can only sell so many breast pumps, nursing bras and breast pads. Whereas once you have persuaded a mother to use a bottle, she is committed to regular purchases of an expensive product for at least a year. |