Following in the footsteps of the highly covetable Protect & Perfect Beauty Serum, which has enjoyed something of a cult status since its launch last year, No7 has extended the family to create the must-have anti-ageing range for 2008

Hard-working, high-tech and packed with active ingredients that have been proven to work in synergy to smooth fine lines and wrinkles, while making skin appear younger, the No7 Protect & Perfect foursome now comprises Beauty Serum, Day Cream, Night Cream and Eye Cream.

Designed to be used together for optimum results, you'll be impressed at the difference in your skin in just four weeks. 'Our test results show that using the serum, day cream, night cream and eye cream together immediately gives you smoother, softer skin,' says Stewart Long, Boots Skincare Scientific Advisor.

So how does it work? Each product contains No7's Protect & Perfect skin firming pro-retinol complex, with lipo-peptides and white lupin extract, to help heal UV damage to collagen and elastin.

The range has also been formulated using an optimum blend of next-generation anti-oxidants to help protect skin from damaging exposure to a wide range of free radicals - and because skin regenerates and repairs itself over time, No7 has added ingredients that work, no matter which phase your skin is in.

And by using Protect & Perfect Beauty Serum along with Protect & Perfect Day Cream, you can expect spectacular results.

Protect & Perfect Beauty Serum was voted the 2008 winner in the Facial Skincare Category at Product of the Year (survey of 12,008 people by TNS). From the very first application, Protect & Perfect Beauty Serum feels supremely silky on your skin and in just four weeks refines texture, reduces the appearance of pores and smoothes lines and wrinkles.

The serum contains a powerful blend of protecting and renewing ingredients, each specially chosen for its beneficial effects on the skin. For example, peptides have been shown to increase the levels of supporting collagen, while white lupin extract helps to minimise the breakdown of collagen.

Protect & Perfect Day Cream has even more active ingredients plus SPF15, so it compliments the serum to give prolonged moisturisation, protection against potentially skin-ageing UV rays, and even softer skin.

Created to be used with Protect & Perfect Beauty Serum, the protecting daytime formula will keep skin well hydrated, make it feel firmer, and help smooth away fine lines; containing No7's brand new next-generation anti-oxidant complex, which protects against the damaging effects of free radicals, it also contains skin firming pro-retinol complex with lipo-peptides and white lupin extract to target any UV damage to collagen and elastin.

Use Protect & Perfect Day Cream every morning after cleansing, toning and applying Protect and Perfect Beauty Serum. Simply smooth into your face and neck with your fingertips, avoiding your eyes.

Used alone, in just one month the day cream makes skin feel firmer, while smoothing away fine dehydration lines. But combined with the serum, the results are visible even faster. No7 testers said their fine lines were noticeably reduced, plus their skin felt well hydrated and renewed - making it look brighter and more radiant.

By adding these two star products to your beauty regime, you'll notice an immediate difference in your skin, with the knowledge that they are working hard to protect and maintain its quality and hydration in the long term.

TIP: To give your skin an extra helping hand, use Protect and Perfect Beauty Serum followed by Protect and Perfect Night Cream just before bedtime.

Protect & Perfect Beauty Serum, £16.75
Protect & Perfect Day Cream, £18.50
Protect & Perfect Night Cream, £19.50
Protect & Perfect Eye Cream, £15.50

Available in store or visit www.boots.com