Dieting can seem like a chore, but what if you could get a personalised weight-loss plan, with a convenient, discreet service, tailored to fit your lifestyle? You can with Tesco Diets, the UK and Ireland's biggest online dieting and healthy eating service

Most diets fail because they're seen as a short-term fix and once you've lost the weight you go back to your old eating habits. However, if you want to lose weight and keep it off, you need a healthy everyday diet that you can work with for life. Just some of the benefits of Tesco Diets include:

• Sixteen diets to choose from
• Weekly shopping lists
• Expert advice
• Ongoing support
• Online Weigh-ins
• Diet mentor
• Fitness plan

Need more reasons to join? Read up on the Tesco diets member stories, view the range of diets and healthy eating plans, from Gi, to low-fat, healthy eating, to Total Wellbeing and more!

Members speak their mind

Still not convinced? Here are just a few of the comments from thousands of happy Tesco Diets members who've achieved their weight loss goals.

'I am starting my fifth week with Tesco Diets and have lost 11 pounds! I am truly satisfied with this diet plan as I have tried many plans through the years. I just love this, and it's working! Thank you so much.'

'I think with the support groups and help online, it encourages people much more, because you know someone is always at the other end to give you support!'

'I have been on Tesco Diets for 13 weeks and have lost 28 lbs. When anyone asks me how I have lost my weight I tell them to check out Tesco Diets because it works. I still have a lot to lose but I plan on losing every pound.'

So why not join today from as little as 22p per day* and lose up to 10lbs in five weeks!

*Based on annual membership, ten weeks minimum membership