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How to bag yourself a husband
continued from page 1
The book was born after Rachel decided to apply the principles of marketing she learnt at Harvard Business School to the unpredictable business of love.
'I was happily married, and all of my single friends - either they'd never married or were recently divorced - were asking for help. I realised that I could use the same advice from my day job as a marketing consultant to help them with their dating lives.'
When Rachel then asks 'Except for something illegal or immoral, would you do ANYTHING to find the right partner?', little does her eager audience realise that she really means it.
The Program is not for the faint-hearted and it should come with a warning: send your pride on holiday. Her theory is simple. You should see yourself as a Brand - or a Product - to be marketed to potential husbands.
Firstly get your all-important Packaging right. According to Rachel, this means no bum-skimming short skirts or killer cleavage - they scream 'easy lay', not 'potential wife one day'. And your Halle Berry crop might look stylish but apparently 90 per cent of men prefer longer hair.
Then it's time for the all-new-improved-you to target your male market. It's this step of the Program that we British women can't get our heads around. Rachel tells us that we have to go through our contact book and get in touch with everyone we know - that even includes your childhood dentist.
A look of horror crosses 60 women's faces as they think about phoning their dentist for help with their dating life. In anticipation of the terror most sane people would experience, Rachel has helpfully provided a script to read from. It goes like this: 'I have a special favour to ask of you. This year, I would like to find someone wonderful to spend my life with. Do you know any single men you can introduce me to?'
The book was born after Rachel decided to apply the principles of marketing she learnt at Harvard Business School to the unpredictable business of love.
'I was happily married, and all of my single friends - either they'd never married or were recently divorced - were asking for help. I realised that I could use the same advice from my day job as a marketing consultant to help them with their dating lives.'
When Rachel then asks 'Except for something illegal or immoral, would you do ANYTHING to find the right partner?', little does her eager audience realise that she really means it.
The Program is not for the faint-hearted and it should come with a warning: send your pride on holiday. Her theory is simple. You should see yourself as a Brand - or a Product - to be marketed to potential husbands.
Firstly get your all-important Packaging right. According to Rachel, this means no bum-skimming short skirts or killer cleavage - they scream 'easy lay', not 'potential wife one day'. And your Halle Berry crop might look stylish but apparently 90 per cent of men prefer longer hair.
Then it's time for the all-new-improved-you to target your male market. It's this step of the Program that we British women can't get our heads around. Rachel tells us that we have to go through our contact book and get in touch with everyone we know - that even includes your childhood dentist.
A look of horror crosses 60 women's faces as they think about phoning their dentist for help with their dating life. In anticipation of the terror most sane people would experience, Rachel has helpfully provided a script to read from. It goes like this: 'I have a special favour to ask of you. This year, I would like to find someone wonderful to spend my life with. Do you know any single men you can introduce me to?'
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iVillage Ltd is a UK company registered in England & Wales (3837269) at 80-110 New Oxford Street, London WC1 1HB