Shopping. The busiest time of year for bridal shopping is January through April. The busiest days for retailers are Friday afternoon, all day Saturday and, in some cases, Sunday. For extra attention, Monday is usually the best day to shop.

Due to the fragility of the gowns, most reputable retailers require that an appointment be made in advance with a sales consultant. Expect the appointment to last between forty-five and ninety minutes.

Be direct with the dress consultant about one's budget. State the desired price range and be clear as to one's limits. A competent consultant can be of great help in advising on the purchase, but only if the consultant has a clear understanding of the client's budgetary parameters.

Remain open-minded and receptive to new ideas. Many of my brides are amazed at their final decision. It is also important to allow plenty of time for the purchase of the dress. Typically, dresses take at least three months to come into the shop, so if possible, begin the search eight to ten months before the wedding.

One of the most important factors to consider about a retailer is the calibre of the seamstresses on staff. Only extremely competent technicians can manage both the specific and complex alterations that a wedding dress requires.

Certain upmarket department stores have bridal departments. Some may even have individual shops dedicated to specific designers. Like wedding boutiques, they are equipped to handle most of the issues related to wedding clothes: shoes, stockings, handbags, gloves, headpieces and veils. They can also deliver anywhere.

Many bridal retail chains buy dresses in bulk so they can afford to give discounts. While the shopping is rarely an upmarket experience, it is possible to reap big savings if the right dress is available in the right size. Be careful of imperfections and defects.

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Vera Wang on Weddings