In some instances, depending upon the retailer, the customer may be required to pay the entire cost upfront and keep the dress, no matter the outcome. Be sure to check the cancellation/postponement policy, with the specifics of the purchase noted.

The fittings. The importance of fittings cannot be overestimated. For the beauty of her gown and her own peace of mind, a bride must devote serious time and effort toward fitting her gown. Regardless of its shape or construction, a wedding gown will only look beautiful if it is properly fit.

Some valuable tips. Even an inexpensive gown can look elegant if it is properly fit.

To avoid hemline discrepancies, a bride should bring her wedding shoes to every fitting.

For uniformity of fit, always wear the same underpinnings.

It is best to maintain a stable weight. Even a two-pound fluctuation can alter the fit of a bodice. A dress that has been overworked will look it.

The initial fitting will determine the number of subsequent visits.

A beautiful gown can be ruined by bad alterations.

Most reputable, full-service bridal retailers are responsible for fitting the gown properly.

Check with the retailer to understand its policies regarding alterations.

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Vera Wang on Weddings