Top tips for the perfect business card

Don't underestimate the power of the business card and what it can do for you. It portrays the personality and image of your company and can be the difference between success and failure

The following tips explain how to design a business card that will serve as an effective sales and marketing tool, while properly conveying your company's mission.

1. Customise and create

Professionals and consumers see numerous business cards during their travels so make your card a memorable one. Put on your creative thinking cap and customise every detail of your card according to the audience you are marketing to and the services you are marketing. Anyone can hand out a standard business card but the professional who expresses their organisation's message and personality through their card will have the edge on the competition. Unlike the old days, cards can be customised easily online so you won't have to leave your home or office.

2. Avoid flimsy cards

The weight and texture of your card is the first thing someone notices when it is handed to them. Handing out a thin, flimsy card will signal that you put little thought and even less effort into the development it. Use high-quality cards with a glossy or matte finish for a sharp look that will call your audience to action. You can also use vertical business cards to stand out among your competitors.

3. Use the back of your card

It's important to give your business card as much leverage as possible, so use all available space, including the back. While the back content should be secondary in importance to contact information, options include coupons, calendars, appointment cards, product information, customer testimonials or quotes from your company's leader. Business cards are small and supply us with limited space but it is important space. Don't waste it.

4. Add a face to the name

Adding your photo to a business card can be a great way to build professional relationships, especially if you're working in an industry such as real estate where a personal touch is important. Trust is the key to a lasting and profitable business relationship and giving your organisation a face can help this along.

5. Don't forget the basics

It may seem obvious, but some professionals fail to list all the necessary information on their business cards. The basic elements of a business card include name, title, company name and website address, and all relevant contact information, including fax number. Try not to list more than one phone number on your card as too much information can cause confusion. Lead with your company's name and, space permitting, include a clear, concise positioning statement or tagline.