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10 steps to successful emailing

by Anne Long-Murray
continued from page 1
Give your contact details

  • Include your name and telephone number in the message
    Always include your name and alternative contact information in your message. This allows people to call or fax you information more easily. In many systems, particularly where email passes through gateways, your signature may be the only identification method.

    Finally, try to keep your signature short – maximum seven lines. Unnecessarily long signatures waste bandwidth and can be annoying.

  • Keep messages in thread format
    Threads are a series of responses to an original message. Using threads keeps the original message and reply together and makes it easier for the participants to follow the chain of information that has been exchanged.

    When replying to messages, do a genuine reply, which will re-use the existing subject line. Do not send a new message with a new subject line, even if it reads something like ‘Reply to important question re missing insurance’.

  • Make it easy and simple for people to read and reply
    In some companies, over half the employees do not use Windows PCs. Trying to send them Word documents or PowerPoint presentations in the hope they will be impressed is unwise, to say the least. Use plain, unadorned text (no ‘richness’, no HTML, no nothing), when nothing else is called for.

    Instead of spending time and energy on producing brilliant colour schemes and award-winning layout, write some real quality content instead. That is what it’s all about, after all – there’s supposed to be a message in there.

    Check attachments

  • Make sure replies are in context.
    Don’t assume people will know what you’re talking about or are replying to, just because you include one or more previous emails on the subject.

    It may be very clear to you, but maintaining the conversational tone and smooth flow of email does require a bit of effort. Email bridges the gap between traditional written correspondence and oral communication, and therefore has its own set of rules and requirements, but it is definitely worth the investment to make proper use of it.



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    Created: 19/02/2004  Updated: 23/01/2006
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