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Where did all the
E-women go?
continued from page 3
Her advice for anyone who wants to start up is sobering: 'If you have a burning idea and have researched the market place fully (and no one's done anything offline), then do it, but map it against your personal circumstances. Don't underestimate your appetite for the task. It is bloody hard work, unglamorous and physically exhausting. Many people, if they knew what was really involved, might ultimately prefer the comfort and security of a corporate salary.'
Her advice for anyone who wants to start up is sobering: 'If you have a burning idea and have researched the market place fully (and no one's done anything offline), then do it, but map it against your personal circumstances. Don't underestimate your appetite for the task. It is bloody hard work, unglamorous and physically exhausting. Many people, if they knew what was really involved, might ultimately prefer the comfort and security of a corporate salary.'
As with any new sensation, new very soon gives way to same old story. And for many women who joined the e-revolution the landscape is now looking pretty much like business as usual.
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