Reaching the target: the art of fundraising

Publicity
Local papers and radio stations are always looking for real-life stories. Put together a press release of what you are planning to do, including as much information as you can on one page.

Think like a journalist - why is your story different? What was your motivation for embarking on your project? What would make your story interesting? Include your contact details and then address it to the 'News desk'. Give them plenty of time, with perhaps a reminder closer to the event.

Be innovative
Remember that more and more people are getting involved in charity schemes and fundraising, so it's important to try and add an element of originality to your idea. This will help attract sponsorship too.

For example, instead of just having a large dinner, make it a dining experience with a twist, a murder mystery night, or a Viking banquet. Many bars, pubs and clubs will rent out their function rooms to you for free if it's for charity, so instead of just a party, what about a red carpet night, with guests dressed up as their favourite A-list celebrities? You could even rope in some friends to stand at the entrance and pretend to snap away like paparazzi!

Try to be fun but practical, remember to keep your overheads to a minimum, as this will deflect from your final figure. Think original, but don't ignore the old favourites such as raffles, tombolas and auctions; they're timeless tried-and-tested money-spinners!

Mission accomplished?
You may have climbed your mountain or run your marathon, but after all the money has been counted, backs patted, and congratulations dished out, there's still work to be done.

Write a follow-up letter once you've finished the event or scheme explaining how it went and thanking everyone for his or her contribution. Write about how you got on, how much money you made, including something on how it will be spent. Your sponsors will be interested in your efforts on a personal level, so include any photographs and personal accounts.

Think to the future - treat your sponsors well and they will be far more willing to support any of your future adventures.

Good luck and happy fundraising!

Need some more help and ideas on money making? Why not chat to other iVillagers on the Money Matters message board. Take a look at some of the LIVE discussions taking place on the board right now: