From party frocks to invites and Christmas cocktails, we've got everything you need to throw a fabulous party
Business plan
Part 2: naming your business
Whats in a name?
The very first page of your plan should always be the cover sheet, featuring the company name, a logo if you have one, and your contact details (address, phone, fax, and email) plus the words private and confidential.
By now, you should have an idea of what you want to call your enterprise. It may be as simple as using your name, particularly if you are going into the service area, such as marketing services.
Alternatively, you may have been inspired to think of a word or phrase that resonates with your personality or sense of humour, and at the same time is appropriate for the business.
There are specialist companies all over the world that get paid a lot of money to come up with a new brand name for the corporations that can afford to pay them. This is unlikely to be the route youll be taking at this point, but Im sure you are a creative entrepreneur with your own imaginative ideas. So hire yourself! Put your creativity to work in order to find the right name for your enterprise.
Make the name easy for people to remember and pronounce. Consider whether or not the name will work well in the industry youre entering, and make sure that it hasnt been overused.
Researching and registering
The easiest way to check on name usage these days is, of course, the ubiquitous Internet. Youll get immediate feedback as to whether or not the name youre thinking of is already overused. Its also very possible that one day youll want your own website, so dont choose a name that you cant register because someone else has the same one.
Once youve settled on a name, register it as a website name as soon as possible. Its easy and inexpensive and will protect you, even if you dont use it as such for a while.
1 | 2 | next
printer friendly
send to a friend
Delicious
Digg
reddit
Facebook
StumbleUpon
Horoscopes| Message Boards | Quizzes | Newsletters | Join
iVillage Ltd is a UK company registered in England & Wales (3837269) at 80-110 New Oxford Street, London WC1 1HB
