Building the confidence to start your own business

It's always so much easier to say yes or just put off those difficult moments. I certainly hate it. But running your own business is full of those times when you have to face uncomfortable situations with others.

What I've learned, albeit slowly, is that the longer you put off confrontation, the harder it is. It is always better to express how you feel, whether in personal or professional relationships. What we have to learn is that confrontation may be uncomfortable, but if we stay true to ourselves and come from a place of grace, rather than anger, it doesn't have to be unpleasant. That's the 'Feminine Way'.

Next in the series

Read more from Lynne Franks' SEED Handbook: the feminine way to create business.