The courage to start your own business
How does courage grow?
A large percentage of the hundreds of young women and a few young men that I’ve trained over the years in the PR agency have started their own businesses.
I contacted many of them to ask them what gave them the confidence to become entrepreneurs themselves. They all told me, somewhat to my surprise, that I’d asked them to do the impossible and empowered them by trusting them to get on and do it.
They reminded me that I’d ask them to get a story on a client on the front page of a national newspaper or organise a graffiti art exhibition for Swatch watches in a central London venue within a month. I always asked them to do things that I knew they were capable of, even if they didn’t.
Obviously, they reasoned, if they could achieve the impossible for me, they could do it for themselves. I saw potential and got them to see it, too.
Former shop assistants, art college graduates, and secretaries are now running their own businesses all over the world. One is a top Hollywood agent, another a successful marketing consultant in Melbourne, Australia. Many of them are running PR agencies still networked up to each other as friends and a support group.
We all have unlimited potential to create our dreams, whether someone else is encouraging us or we are challenging ourselves.
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Created: 06/11/2000 Updated: 02/02/2004
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