Clarifying your motives
Lynne Franks says you must understand your motives for starting up on your own. Dig deep and use this knowledge as a guide to building the business you really want.
Are you really clear why you want to start a business? If you simply want an easier life, then stop here, because having your own business is not about having it easy.
On the other hand, if you want creative fulfilment, challenges, fun, and the knowledge that you can achieve your potential, together with a tremendous amount of hard work, then read on.
This might be a good opportunity to clarify your thoughts and make a list of all the reasons you think you want to start your own business.
Take some time to think about this and be as honest as you can be. Are you trying to prove something to other people probably your parents, friends, or partner or are you creating a business for yourself? Is it to make money or do you want creative fulfilment? Do you crave recognition or just freedom? Do you want a business so that you can contribute to society or so that you can retire early? Or is your motive a combination of all of these?
And think about whether you really want to start your own business or simply want to work on your own as a freelance consultant. On thing can lead to the other, if you want it to. But at least youll know where to start.
Take the time to clarify your motivation. It will help you later when you decide what kind of business you want. If you crave recognition, for example, you wont mind working in a high-profile enterprise. But if you just want to make enough money to retire early, you may decide to open a business which may not be your burning passion, but will guarantee to make you a lot of money.
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