Katie Price

Since stripping for Sun shoots as a Page Three Girl, Katie Price, formerly known as Jordan, has cunningly kept the tabloids on her side. She stumbled into the headlines with her larger-than-life boob jobs and drunken antics. But it was her I'm a Celebrity jungle romance with Peter Andre that raised her from the depths of the Z-list.

Since then Katie has proven her skills as an astute businesswoman; a magazine columnist, children's writer, novelist, Eurovision contender and chat show host. She is worth an estimated £30 million.