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How to be assertive without being aggressive

Learn how to handle authority with grace: be strong, be fair and be respected. Life coach Caro Handley shows how
Think of someone who has a seemingly natural air of authority, who gets things done and is listened to without ever shouting, threatening, bribing, sulking or crying. There aren't many of them around, but assertive people stand out a mile when you come across them, particularly at work.
In contrast, there are plenty of aggressive people around - especially bosses - who use bullying tactics and think they're being assertive. To be assertive is to be neither a doormat nor a bully. And what's more, it's possible for anyone to learn how to do it, with a bit of effort and patience.
Take Gina, the head of an organisation employing 80 people. She came to me because she wanted to increase production. She also felt that very few of her staff actually liked her. She admitted that she could be impatient and critical. 'I'm just being assertive and keeping up my high standards,' she insisted. I pointed out that the happier a workforce are the more effective they are, so if she wanted better output it would pay to make her staff feel good.
It took Gina only a couple of months of behaving differently before she began to see positive changes in her staff's attitude to her, and production began to improve.
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