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Present with power
I have to do a presentation on the ultimate travel experience. My promotion may depend on how well I do this. Can you give me any help or advice?
Start by being certain of the aim of your presentation. To you it's about getting a promotion. But that's not what your audience is interested in. So put them first in your planning. What information and impressions about the products you're promoting do you want them to come away with? Are you there just to inform or do you need to persuade and entertain as well?
Preparation is the key. You must know your subject inside out and be able to exploit its natural strengths. Travel is exciting and very visual - take advantage of that. Once you've decided on your main points, find powerful images to support them. It's true that a picture is worth a thousand words. Good preparation and a happy relaxed audience will make all the difference and being confident enables you to inspire them further.
Keep things simple. The main point you need to get across is that this is an experience like no other. Think of five reasons that provide proof of this. Work on a strong introduction to set the tone. Decide on the mood you want to create: should your audience be sitting on the edge of their seats swept along by the excitement of it all or feeling mellow and enjoying an atmosphere of relaxed luxury? Choose images and words accordingly. Keep things fairly short and leave time for questions. Few people feel a presentation is over too quickly but there are many occasions where they can't wait for it to end. If they want more they can ask questions, always have extra knowledge in reserve so you can go into more depth if your audience wants it.
Don't go for anything too gimmicky, but bear in mind that small touches can make a big difference. I went to a presentation on Valentine's Day and as everyone arrived they were given a packet of Love Hearts. It created a positive atmosphere before a word was said.
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Further practical tips on presentation techniques
Live Q&A on Ask The Expert
Employment lawyer Rachel Lewis advises on your work-related issues
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