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Dress for success
Avery Dennison Office Products believe image is everything and has commissioned psychologist Donna Dawson to study how the image we portray can affect our success at work
It may seem shallow, but appearances count. You know the saying about only having one chance to make a first impression, well it's true. And if you want to be taken seriously by your colleagues at work, you're going to have to dress to impress.
The fast track to promotion
Whether you work in a High Street bank, a city corporation or a trendy ad agency, every organisation has its own dress code, whether it's detailed in a company handbook or left unspoken. And if you want to succeed within your organisation, the first thing you have to do is to dress to look like you fit in.
'But I'm an individual', you cry. Save it for the weekend! When you flout the rules, it will cost you. Whether you dress more formally, scruffily or sexily than your peers, your appearance speaks volumes. And the message is: I'm a rebel with little regard for my company's image.
'These individuals may be tolerated if they are productive,' says Donna. 'But the management may conclude that they are undeserving of the opportunities or promotions that their talents actually deserve.' Employees who meet the dress code to the highest standard while still finding a way to express themselves as individuals may find that their weaknesses are unnoticed. 'The right image can give them quicker access to the top of the corporate ladder,' says Donna.
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