Wysiwyg
'What you see is what you get'. Pronounced 'whizzy-wig'. A comedy show catchphrase that became a desktop publishing byword for technology that allows you to see images onscreen exactly as they will appear when printed.
Wysiwyg is also a mantra of Apple Macintosh, which is known for its user-friendly interface. As computers have evolved people have come to expect everything to be Wysiwyg. But it isn't always the case -- and certainly wasn't in the 1980s, when this term was first applied. (Also see TEOTWAWKI)