BT Business Essence of the Entrepreneur awards
Women are vital
Women are also gaining access to additional learning through a variety of means. Lifelong learning for all, at your own pace, is a government vision made real by the University for Industry and the learndirect service. Learndirect offers thousands of courses to people of all backgrounds, up and down the country. Dr Anne Wright, Chief Executive of the University for Industry, outlined the provision of e-learning initiatives making it possible for women to learn what they choose, online and in their own homes.
Training can also be accessed in any of 900 centres located in shopping malls such as Bluewater and Gateshead as well as libraries and other public buildings. Pilot schemes where large organisations like Sainsburys and the NHS provide employees with access to Learndirect in-house are also underway. It is clear that the responsibility for training is one held jointly by individuals, employers and government. Everyone needs to get involved.
The education and training of young females is also a priority. Women are under-represented in all ICT (information and computer technology) sectors. Only 26% of full-time workers in this sector are female. There is a clear need to encourage younger women into areas involving science, technology and engineering. This can be tackled at a young age by the early adoption of science subjects in schools, breaking down gender-based stereotypes and using the media to push the message home to girls, their families, teachers, employers and government.
The future is flexible
The business case for implementing and supporting the work-life balance is undeniable. Successful schemes provide flexible working, above-average maternity and parental packages and an awareness of care-giving responsibilities and interests outside work. They increase productivity, reduce absenteeism and create a more loyal and motivated workforce. Here is a clear message: no company, no matter how small, can afford to ignore these developments if it wants to attract and retain quality staff.
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